Despite promises from fast-food chains to change the way they market their meals to children, kids now see more ads for fast food than ever, researchers say.
And once children are in a restaurant, unhealthy foods overshadow healthy ones on the menu. In most cases, unhealthy foods such as french fries automatically come as sides with a meal, rather than the more healthy options, such as apples, that are shown in commercials.
The researchers would like to see healthy foods and beverages become the default options for kids' meals, and would like fast-food advertising aimed at children to be regulated in ways that make a real impact, said study researcher Marlene Schwartz, the deputy director of the Rudd Center for Food Policy & Obesity at Yale University.
Such attention to fast-food content and advertising is important considering that every day, about one-third of American children are eating a fast-food meal, she said.
"It’s a huge source of meals for kids, and that’s why we feel they need to be really looked at more carefully."
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